Copywriting

Excellent at quickly adapting to different house styles demonstrated by the brands I’ve written for. In a commercial environment, I understand the importance of using SEO-friendly language for online copy, and can simultaneously craft it into an enticing read for the target consumer. 

POS Product Stories

In-store POS copy for Jaeger & John Lewis, highlighting the USPs of the bestsellers

spirit animal.jpg

Spirit Animal

What’s daringly bold and dancing on the right side of wild? Our smooth silk dress, twirling around in our exclusive in-house print, of course.

top notch.jpg

Top Notch

Long day ahead? Let the gold-tone button twinkle in the light as you tackle the work in this versatile blazer. Coffee helps too...

 

Emails

Menswear & womenswear emails for Jaeger.co.uk 

 

Product Descriptions

Product descriptions for Jaeger - menswear, womenswear, accessories and lifestyle products

Cape-Back Sweater

The Details

In a lengthy longline, relaxed style, this piece is made from wool and has a turtleneck collar to keep in the warmth for when winter throws sub-zero temperatures at us. What we love about it? You can wear this in more ways than one; as a sweater with jeans, or as a tunic with tights. Oh, and it’s complete with a cape-back detail, because every knit should be just as interesting on the flip side... 

Clutch

The No-Brainer

The social circuit is coming to an end, the panic sets in – you’ve exhausted your clutch collection, recycling each one at least once. We’d say you’re due for an upgrade – our Evesham clutch is just the thing. A chic smooth Nappa leather clutch with a fold over design that’ll match with near-enough-anything? That's such a lot of look from such a small accessory.

da66d2_977755bedc374ad887062ef6a56f0399~mv2.jpg

The Denim Shirt

Tired of jeans? Turn the tables and put denim on top for a change. In a deep indigo hue, this shirt is made from durable cotton with gun-metal snaps, which give it an extra shade of cool. It’s that piece that can be worn on any off-duty occasion and leaves us asking the question: is there anything denim can’t do? (The answer is no, obviously). 

 

WEBSITE

Homepages & landing pages for Jaeger.co.uk