Excellent at quickly adapting to different house styles demonstrated by the brands I’ve written for. In a commercial environment, I understand the importance of using SEO-friendly language for online copy, and can simultaneously craft it into an enticing read for the target consumer.
POS Product Stories
In-store POS copy for Jaeger & John Lewis, highlighting the USPs of the bestsellers
What’s daringly bold and dancing on the right side of wild? Our smooth silk dress, twirling around in our exclusive in-house print, of course.
Long day ahead? Let the gold-tone button twinkle in the light as you tackle the work in this versatile blazer. Coffee helps too...
Menswear & womenswear emails for Jaeger.co.uk
Product descriptions for Jaeger - menswear, womenswear, accessories and lifestyle products
In a lengthy longline, relaxed style, this piece is made from wool and has a turtleneck collar to keep in the warmth for when winter throws sub-zero temperatures at us. What we love about it? You can wear this in more ways than one; as a sweater with jeans, or as a tunic with tights. Oh, and it’s complete with a cape-back detail, because every knit should be just as interesting on the flip side...
The social circuit is coming to an end, the panic sets in – you’ve exhausted your clutch collection, recycling each one at least once. We’d say you’re due for an upgrade – our Evesham clutch is just the thing. A chic smooth Nappa leather clutch with a fold over design that’ll match with near-enough-anything? That's such a lot of look from such a small accessory.
The Denim Shirt
Tired of jeans? Turn the tables and put denim on top for a change. In a deep indigo hue, this shirt is made from durable cotton with gun-metal snaps, which give it an extra shade of cool. It’s that piece that can be worn on any off-duty occasion and leaves us asking the question: is there anything denim can’t do? (The answer is no, obviously).
Homepages & landing pages for Jaeger.co.uk